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The Sales Funnel For Effective Online Marketing

Apr 26

Since ancient times sales funnels have always been part of traditional marketing and business. In recent times, however, it seems that funnels are getting talked about everywhere on the internet.

Truth is, people are eager to know more about this strategy for marketing and the best way to implement it to their marketing efforts on the internet. Continue reading if you want to learn more on the sales funnel to ensure Internet marketing success.


What is the Sales Funnel?

A marketing funnel isn't an actual funnel. The marketing concept employs the term "funnel" to describe a sales process, from beginning to finish. The term funnel is a term used to describe the sales process because it has both a wider entry path for "Unqualified Prospects", and an opening that is smaller for conversions at the bottom.


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People that are "unqualified prospects" will be found at the top of the funnel. This is those who have not met with you, but might be interested in your product or services. You'll have many offers and sales activities later and you'll have people who've purchased your product/service.

The efficiency of the lead generation funnel is down to its ability to allows you to track potential prospects' actions during different stages of the lengthy sales process. It's possible to forecast the number potential customers using the sales funnel by being aware of the number of prospects who are qualified throughout the process.

You can make use of a sales funnel to determine the areas and ways in which your sales procedure is working or not, and also if you are not getting enough customers. This information will allow you to decide which areas to concentrate your efforts and help you achieve your marketing goals. It's used as a method to gauge and manage the sales process of customers.

The Sales Funnel Top - Front - End

The front of your sales funnel must be the most active component of your sales funnel. This requires constant testing. There is no limit to your imagination or resources in front-end strategies.

The main objective of the front-end is going to be to attract potential clients and convert them into buyers later in the selling process.

Once a prospective client opts-in to your offer, they become "qualified". This is when the prospective customer, or "Unqualified Prospect", becomes a qualified lead. They've taken action that shows that they may be interested in your product or service.

In order to make your front-end efficient, you need to direct targeted traffic to your blog, website or squeeze page blog. The most efficient methods and resources for doing this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube), banners and forums, blogging, content marketing and more.

There are a variety of methods to "qualify" an "unqualified potential customer. A squeeze page is one of the most effective methods to "qualify" the unqualified prospect. It allows you to provide something valuable that is relevant to your product or service, which customers can get at no cost or at a greatly reduced cost by requesting the email address they provide. The items offered range from video and newsletters to e-mail courses, eBooks, related reports and more.

We can see that the front-end is where people are attracted to your sales funnel. But what do you think of the back-end?

 

The Bottom of The Funnel: The Back-End

The bottom, or back end of the sales funnel are where the major sales and profits occur. This area usually includes the most costly products. They all belong to the same subject, but in different formats such as video, audio or live interaction.

The main difference between front and back-ends is in the type of client and the price of the service or product being offered.

Although it's the case that a tiny percentage of people enter your front -end however, just 1-2% of them will end up in your back-end. This is fine, given the fact that this select small percentage will invest a much larger amount of money.

Although front-end products and services might be cheaper than $100 but back-end products and services typically cost at the range of hundreds to thousands. This makes the bottom or back end of the sales funnel the main source of income for your Internet company, and it's the most reliable and stable part of the sales process.

Like I said, the sales funnel may be as simple or as complicated as your creativity or resources permit.

This link will provide additional information about my strategy for content marketing. https://sites.google.com/view/about-mintbird-reviews/home

For more information, check out this channel for more digital and marketing information.

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